Articles tagged “customer experience”

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Even if some travel agents don't foresee trip-stacking becoming a long-term practice, the ongoing uncertainty about future restrictions and closures may mean they'll have to resort to the tactic longer than they expect.

In this recent webinar, Braze and Skyscanner explored traveler trends to uncover how brands and operators can place customer needs front and center, build relationships in a time of uncertainty, and focus on personalized communications that will inspire lifelong loyalty and trust.

With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market.

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

What does the future of customer loyalty hold for brands and operators in the travel, tourism, and hospitality industries? Share your thoughts by taking this digital assessment by Concentrix Catalyst and Salesforce. All respondents will receive ​​complimentary access to the report.

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

The Covid-19 pandemic upended life as we know it, and devastated the travel industry globally. As travel volumes are returning in many parts of the world, it will be essential to put renewed focus on customer experience in the months ahead. Travel companies that fail to do so risk being left behind in the recovery.

In this recent webinar, Skift and WNS explore how businesses can adapt to and embrace the emerging digital-first, data-driven, post-Covid travel landscape.