Skift Take

In this recent webinar, Skift and WNS explore how businesses can adapt to and embrace the emerging digital-first, data-driven, post-Covid travel landscape.

This sponsored content was created in collaboration with a Skift partner.

After a period of intense disruption and hibernation caused by the pandemic, the travel industry is in recovery mode — and businesses are waking up to a transformed landscape. Skift Research’s proprietary recovery index recently reached its highest level since it started tracking in May 2020 and demand is recovering, driven by completely new consumer behavior.

But even as the industry begins its recovery, more organizations are waking up to an important realization. Companies now recognize that the future is digital — and they’ll need to step up their strategies related to areas like technology, analytics, the customer experience, and digital operations if they want to remain competitive in the fierce recovery market.

In this recent webinar, Skift is joined by executives from WNS, to dive deep into how travel brands and operators can work smarter, leave legacy practices behind, and seize the opportunities presented by the Covid-19 recovery to embrace a fully digital-first, data-driven future.


  • Out with the old: Why pre-2020 business strategies will need to evolve for today’s increasingly digital-first business environment.
  • Key best practices: How digital-first organizations are tailoring their operations to maximize digital efficiency, increase competitiveness and delight their customers.
  • Data-driven analytics: Why embracing a comprehensive digital-first, data-driven approach to decision making can help travel brands spot recovery trends and patterns, deliver outstanding customer experiences, prepare for future disruptions, and run a more efficient and profitable business.
  • Digital transformation strategies: Real-world examples of what other companies in the travel industry are doing to become digital-first and stay ahead of the competition.


This content was created collaboratively by WNS and Skift’s branded content studio, SkiftX.

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Tags: analytics, customer experience, digital experience, digital transformation, operations

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