Articles tagged “cmo series”

Media and PR

Skift’s New Video Series: What Keeps Travel Industry CMOs Up at Night

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

Skift’s New Video Series: What Keeps Travel Industry CMOs Up at Night

Tourism

Skift CMO Interviews: Tourism Australia Bet on Food and Wine and Won

Tourism Australia has shown the power of food tourism to drive higher visitation, but much of that is due to the country's forward-thinking content platforms.

Skift CMO Interviews: Tourism Australia Bet on Food and Wine and Won

Cruises

Skift Podcast: What Keeps Travel CMOs up at Night

Marketers need to cut through clutter to deliver messages that resonate with the right audience — but do it in a way that doesn't ring false to consumers who crave authenticity.

Skift Podcast: What Keeps Travel CMOs up at Night

Airlines

Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool

JetBlue doesn't use influencers to promote its brand except in scattered countries where the airline isn't well-known. Who needs influencers when word-of-mouth and your own passengers spread the good vibes?

Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool

Cruises

Skift CMO Interviews: Princess Cruises on Creating Meaningful Travel Experiences

Princess Cruises is trying to offer passengers unique, one-of-a-kind experiences to infuse more meaning into their vacations.

Skift CMO Interviews: Princess Cruises on Creating Meaningful Travel Experiences

Tourism

Skift CMO Interviews: Dallas Tourism Redefines Its Image Around Local and Luxury

Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.

Skift CMO Interviews: Dallas Tourism Redefines Its Image Around Local and Luxury

Hotels

Skift CMO Interview Series: Wyndham Searches for Fun in the Economy Space

Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.

Skift CMO Interview Series: Wyndham Searches for Fun in the Economy Space

Business Travel

Skift CMO Interviews: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions

Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.

Skift CMO Interviews: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions

Cruises

Skift CMO Interviews: Avalon Waterways on Offering an Alternative

When a competitor raises awareness for a small segment of travel like river cruising, everyone can benefit. But Avalon Waterways needed to make sure it was getting more than just spillover attention.

Skift CMO Interviews: Avalon Waterways on Offering an Alternative

Tourism

Skift CMO Interviews: Shifting the Destination Brand Story at Singapore Tourism

Singapore is developing more strategic storytelling, more digital content, and more experiential marketing campaigns to show that the city-state has a dynamic and creative personality.

Skift CMO Interviews: Shifting the Destination Brand Story at Singapore Tourism