Skift Take

Marketers need to cut through clutter to deliver messages that resonate with the right audience — but do it in a way that doesn't ring false to consumers who crave authenticity.

Series: Skift Podcast

Skift Podcast

Compelling discussions with travel industry leaders and creatives who are helping to shape the future of travel.

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Modern marketing in travel comes with modern difficulties: the rise of social media, new technology, shifting consumer tastes, and uncertainty over what drives the most business.

To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift’s What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry’s sectors.

These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.

On this episode of the Skift podcast, we’re exploring those topics — and hearing firsthand about what works for our guests. Hint: It helps if someone who lives near the city you promote makes a video that goes viral on social media.

With us this week are Rich Fontaine, CMO of small-ship expedition company Lindblad Expeditions, and Noelle LeVeaux, CMO of Visit Dallas. They join Skift podcast host Hannah Sampson and reporter Dan Peltier.


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Tags: cmo series, skift podcast, the skift travel podcast, travel marketing

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