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To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift’s What Keeps CMOs Up at Night talked with the leading voices in global marketing from across all the industry’s sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more explored both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
The series began earlier this spring with an interview with Hyatt Hotels CMO Maryam Banikarim, who used the occasion to announce the launch of Hyatt’s new Unbound Collection. It continued with talks with the CMOs of brands including Booking.com, Ryanair, Princess Cruises, Shangri-La Hotels, Etihad, and more, as well as a podcast featuring the CMOs of Visit Dallas and Lindblad Expeditions.
In addition to the published interviews with these leaders, we also filmed videos featuring four CMOs that highlight both challenges and opportunities for success in the industry. Those follow, below: