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Articles tagged “cmo series”

Tourism

Skift CMO Interviews: Shifting the Destination Brand Story at Singapore Tourism

Singapore is developing more strategic storytelling, more digital content, and more experiential marketing campaigns to show that the city-state has a dynamic and creative personality.

Greg Oates, Skift | 8 years ago

Skift CMO Interviews: Shifting the Destination Brand Story at Singapore Tourism

Airlines

Skift CMO Interviews: Qantas CMO on Marketing Through Better Loyalty

For any travel brand, loyalty done right is the most reliable marketing vehicle.

Jason Clampet, Skift | 8 years ago

Skift CMO Interviews: Qantas CMO on Marketing Through Better Loyalty

Airlines

Skift CMO Interview Series: The Retailer That Knows What Flyers Want

For some, shopping at the airport is a pricey hassle. For others, it's a way to enjoy the flying experience a little more. Brands like Hudson are realizing that better meeting the needs of travelers is the way to thrive in the digital age.

Andrew Sheivachman, Skift | 8 years ago

Skift CMO Interview Series: The Retailer That Knows What Flyers Want

Online Travel

Skift CMO Interviews: Despegar’s New Single-Minded Push for Online Bookings

Despegar has entered a new chapter in Latin America as the site eliminated phone bookings in favor of online bookings only. The company is undergoing major changes and is rethinking how it balances its online and offline marketing.

Dan Peltier, Skift | 8 years ago

Skift CMO Interviews: Despegar’s New Single-Minded Push for Online Bookings

Airlines

Skift CMO Interviews: Etihad and the Advantages of Building an Airline From Scratch

Etihad has had the advantage of a clean slate to work on and--some argue--a generous budget to work with. But, when we look back at airline history, other airlines also had these advantages at some point or other. What makes Etihad unique is how much it has done with those resources and opportunities to position and differentiate its brand--and how quickly it has accomplished these aims.

Marisa Garcia, Skift | 8 years ago

Skift CMO Interviews: Etihad and the Advantages of Building an Airline From Scratch

Hotels

Skift CMO Interviews: How Leading Hotels Targets the ‘Curious Traveler’

We've rarely seen a luxury hotel collection do a better job at defining its target customer. We're also especially interested in the IBM Watson integration in LHW's website to better personalize the travel research journey.

Greg Oates, Skift | 8 years ago

Skift CMO Interviews: How Leading Hotels Targets the ‘Curious Traveler’

Airlines

Skift CMO Interviews: Why Finnair Markets the Destinations First

Finnair has mapped out a plan to link the east and the west in a unique way which highlights the attractiveness of Northern European destinations. When you know where you want to be, it's easier to make concrete plans to get there.

Marisa Garcia, Skift | 8 years ago

Skift CMO Interviews: Why Finnair Markets the Destinations First

Cruises

Skift CMO Interviews: How Lindblad Expeditions Reaches a Niche Audience

Lindblad Expeditions is trying to reach affluent, active travelers with plenty of time to spend exploring as the company embarks on a five-year growth plan.

Hannah Sampson, Skift | 8 years ago

Skift CMO Interviews: How Lindblad Expeditions Reaches a Niche Audience

Tourism

Skift CMO Interviews: Los Angeles Tourism CMO on Connecting With Millennials

Discover Los Angeles is attempting to attract more Millennial travelers by promoting local neighborhoods and their specific hidden attractions organized by different travel themes.

Greg Oates, Skift | 8 years ago

Skift CMO Interviews: Los Angeles Tourism CMO on Connecting With Millennials

Hotels

Skift CMO Interviews: Shangri-La Hotels and the Future of Content Marketing in China

From Snapchat to virtual reality, Shangri-La has no choice but to go head first into the latest marketing technology, and quickly, as Chinese consumers — one of its core markets — have a strong appetite for content.

Dan Peltier, Skift | 8 years ago

Skift CMO Interviews: Shangri-La Hotels and the Future of Content Marketing in China