Skift CMO Interviews: Dallas Tourism Redefines Its Image Around Local and Luxury
Skift Take
Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Visit Dallas launched a new website last month that organizes the city by neighborhoods in order to provide a more local, layered perspective of the city to help attract more leisure visitors.
For many people who haven't been to Te
