Articles tagged “choice hotels”

The market is skeptical that Choice's hostile takeover bid for Wyndham will be successful. The Skift Travel 200 sheds light on the hotel sector and the thinking behind this offer.

There's nothing quite as exciting in the corporate world than an unwelcome takeover offer. On this episode of the Skift Travel Podcasts, Skift's hotel experts deal with the drama.

Truist held talks with both Choice Hotels and Wyndham Hotels, along with investors in both names. They believe WH holders want a takeout price closer to $95 and a larger cash component as well as a breakup fee if the deal does not give anti-trust approvals.

Today's podcast examines Choice's bid to acquire Wyndham, Expedia's recent round of layoffs, and United Airlines' third quarter earnings.

Choice Hotels went public with an offer to acquire Wyndham Hotels and Resorts. The offer was described as $90 a share, $9.8 billion including Wyndham debt, but since it is only $49.50 a share in cash and 0.324 shares of CHH stock for each WH share owned, the real value is more or less, depending on CHH stock.

Choice is confident it can sell its offer to Wyndham shareholders without the opinion of Wyndham executives.

Tracing its roots back to its original name, Quality Courts United, Choice has established itself as a prominent player through acquisitions.

This is in essence a hostile takeover, and the acquisition may not go through. But if it does, it will create the largest budget hotel player in North America.

In this video from Skift Global Forum 2023, we hear from Clare Ward, worldwide technical leader of travel & hospitality solutions at AWS, and Noha Abdalla, chief marketing officer at Choice Hotels, on the ways companies can put their data to work to create lasting customer relationships.

Wyndham and Choice are known for their franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion into this area, we offer an analysis of the current frontrunners with 20 key charts.