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Articles tagged “chatgpt”

News Blog

Testing ChatGPT Vs. Google Bard Using Travel Industry Buzzwords

"Can you write me lyrics of a new song about the travel industry buzzwords such as local, REVPAR, experiences, NDC, duty of care, AI, transformative travel, regenerative travel, overtourism, bleisure and revenge travel?" Skift, always battle-testing the future of travel... That was the prompt I gave to both ChatGPT (now about four months into its…

News Blog

Google Releases Bard, the Generative AI Rival to ChatGPT

Google is starting to release the chatbot Bard, its rival to ChatGPT. Google made the announcement Tuesday morning in a blog post. Users in the U.S. and the U.K. can join a waitlist for access. The platform will be expanded to other countries and languages later.  Both platforms are powered by generative AI, a model…

Travel Technology

GPT-4 Is Here: Can Travel Companies Keep Up With Fast-Advancing AI?

The quick ChatGPT update exemplifies the rapid advancement of AI and how easily new work can be left in the dust.

GPT-4 Is Here: Can Travel Companies Keep Up With Fast-Advancing AI?

Tourism

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Online Travel

Expedia Joins Companies Pushing Back on ChatGPT Hype

It is fun to speculate about what generative AI could mean for travel, but the online travel agencies are collectively telling us to chill with the hype for the time being.

Expedia Joins Companies Pushing Back on ChatGPT Hype

Online Travel

Booking.com Is Wait-and-See on Generative AI

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.

Booking.com Is Wait-and-See on Generative AI

Online Travel

Why Trip.Com Thought It Needed a Generative AI Chatbot

Generative AI is far from making a considerable impact in the way travel bookings are made, but Trip.com sees the potential and is starting the hard work now.

Why Trip.Com Thought It Needed a Generative AI Chatbot

Online Travel

Skift CEO Video: Travel Planning and Booking Are About to Converge, Are You Ready?

Integrated conversational AI has immense potential to transform travel search, planning and booking. Watch our CEO break down how search and booking engines need to step up on innovation.

Skift CEO Video: Travel Planning and Booking Are About to Converge, Are You Ready?

Online Travel

Inside Generative AI’s Promise for Travel Booking

Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.

Inside Generative AI’s Promise for Travel Booking

Online Travel

The Era of Radical Innovation in Travel Booking Has Arrived

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

The Era of Radical Innovation in Travel Booking Has Arrived