Why Trip.Com Thought It Needed a Generative AI Chatbot
Photo Credit: Trip.com is gathering more information to power TripGen, its new generative AI chatbot. Flickr / Flickr
Skift Take
Generative AI is far from making a considerable impact in the way travel bookings are made, but Trip.com sees the potential and is starting the hard work now.
Many companies in the travel industry have shared opinions about how generative AI could affect business, but few so far have implemented the technology.
Trip.com, an online travel agency based in Singapore, has been one of the first to add a generative AI chatbot to its platform, with the release recently of TripGen. The chatbot is powered by OpenAI, the company behind ChatGPT.
While the technology is still in the very early stages, the approach at Trip.com is that implementing this type of AI is the next step in enhancing the platform’s existing “comprehensive search” capability, which allows users to book multiple aspects of a trip in one place, according to Amy Wei, senior director of product management for Trip.com Group. The China-based public corporation also owns online travel agencies Skyscanner, Qunar, Travix, and Ctrip.
“We have the one-stop shop strategy, and we are already providing the comprehensive search. It becomes a very n
