It’s been a sky-high saga worthy of a K-Drama script. After more than four years, South Korea’s two biggest airline groups have become one. Skift is here to help make sense of it all.
There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
Hilton’s strategy puts China and Southeast Asia front and center, but its sharpened focus on India signals a broader ambition. The brand is doubling down on Asia Pacific’s booming economies and growing middle class.
Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it?
By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.