How Hilton Got to 1,000 Hotels in Asia Pacific — and What’s Next


Hilton Saigon – King Deluxe Corner Suite River View – Bedroom

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Hilton’s strategy puts China and Southeast Asia front and center, but its sharpened focus on India signals a broader ambition. The brand is doubling down on Asia Pacific’s booming economies and growing middle class.

Hilton on Monday announced that it had reached 1,000 trading hotels in the Asia Pacific region — a full year ahead of its original target of 2025. The milestone reflects Hilton's rapid expansion in a region experiencing rising affluence, a burgeoning middle-class, and sustained interest in leisure and business travel.

Hilton now has 915 hotels in development in the region, according to Clarence Tan, Hilton’s senior vice president of development for Asia Pacific.

The strategy revolves around tailoring offerings to meet regional demands.

In China, it has the Hilton Garden Inn·Gen A. This year, the company surpassed 700 hotels in Greater China and now has 758 hotels trading in the region across 10 brands in 249 locations.

In India, Hilton’s recent “strategic licensing agreement” with Olive by Embas