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Articles tagged “brands”

Online Travel

Airbnb Upgrades Search and More Travel Stories This Week

In Skift's top stories this week, Airbnb makes a major modification, Tripadvisor appoints a new CEO, and the endangered status of giraffes exposes the fragility of Africa's wildlife tourism.

Mary Ann Ha | 2 years ago

Airbnb Upgrades Search and More Travel Stories This Week

News Blog

In a Bet on All-Inclusives, Accor Will Quadruple Rixos Hotels to 100 by 2027

Pool Suite Types, Rixos Premium Belek - Antalya, Turkey. Source: Accor. Accor said on Wednesday that it was speeding up the development of all-inclusive hotels with the launch of its "all-inclusive collection." Accor entered the all-inclusive segment in 2016 by cutting a deal with Fettah Tamince, founder of Rixos Hotels. Since then, Accor has tripled…

Sean O'Neill | 2 years ago

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Dennis Schaal | 2 years ago

Booking and Expedia Super Bowl Ads Underwhelm

Short-Term Rentals

Sonder Underwhelms in Public Debut

Sonder's delayed stock market debut came to be, finally. Now with a $310 million injection of proceeds from private investors, and tapping into a $165 million credit line, the company can go about its business trying to build the next household name hospitality brand.

Dennis Schaal | 2 years ago

Sonder Underwhelms in Public Debut
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Hotels

Design The Future Video: The Role of Brand Purpose in Hospitality

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.

Accor Group + Skift | 2 years ago

Design The Future Video: The Role of Brand Purpose in Hospitality

Hotels

Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building

As happened with major online travel agencies, there will eventually be several winners in short-term rentals beyond Airbnb. But will these come from the independent property managers trying to build consumer brands, or will the larger players take them out as is customary?

Dennis Schaal, Skift | 3 years ago

Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building
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Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

Amperity + Skift | 3 years ago

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Hotels

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.

Dennis Schaal, Skift | 3 years ago

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google
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Media and PR

5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Facebook + Skift | 3 years ago

5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now