Accor said on Wednesday that it was speeding up the development of all-inclusive hotels with the launch of its “all-inclusive collection.” Accor entered the all-inclusive segment in 2016 by cutting a deal with Fettah Tamince, founder of Rixos Hotels. Since then, Accor has tripled the size of Rixos, if you count opening in the pipeline. The brand is most prominent in Turkey, the Middle East, and Central Asia with 24 hotels and more than 10,000 rooms. The company aims to have 100 Rixos properties within five years.
Accor will enhance Rixos by adding restaurant, bar, beach club and nightlife concepts inspired and led by Carte Blanched, Ennismore’s F&B Concept Lab, part of an Accor joint venture with Sharan Pasricha.
For context, see Skift’s story: Accor’s All-Inclusive Resort Growth Plan Strengthens Company Grip on Luxury
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