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Articles tagged “brands”

Online Travel

Expedia’s 3 Core Brands, Explained

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Dennis Schaal | 1 year ago

Expedia’s 3 Core Brands, Explained

Hotels

Accor Redefines Soft Brand Potential With New Handwritten Collection

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

Sean O'Neill | 1 year ago

Accor Redefines Soft Brand Potential With New Handwritten Collection

Hotels

Sonesta Hotel Brand Expansion Will Focus on Larger Name Recognition

Sonesta is relatively unknown, so adding more sub-brands will require more than a little marketing.

Sean O'Neill | 1 year ago

Sonesta Hotel Brand Expansion Will Focus on Larger Name Recognition

Hotels

Hilton CEO on Balancing the Luxury Push in the Middle East

Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.

Dennis Schaal | 1 year ago

Hilton CEO on Balancing the Luxury Push in the Middle East

Hotels

Don’t Call Milan’s Newest Luxury Hotel a Ferragamo Brand Extension

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.

Leslie Barrie | 1 year ago

Don’t Call Milan’s Newest Luxury Hotel a Ferragamo Brand Extension

Online Travel

Booking.com’s Stagnant Mix of Short-Term Rental Stays Is a Not Necessarily Bad Thing

Booking.com and Airbnb are tough to compare. Although Booking.com officials would admit it has a lot to improve in short-term rentals, the company is playing its hotel hand to an advantage.

Dennis Schaal | 1 year ago

Booking.com’s Stagnant Mix of Short-Term Rental Stays Is a Not Necessarily Bad Thing

News Blog

Hyatt Hotels to Debut Atona Brand in Japan That Distills and Updates Ryokan Concept

For centuries, Japan has offered ryokans, which are minimalist guest houses typically located near onsen, or natural hot springs used for bathing. Hyatt Hotels said Wednesday that it planned to launch a new brand, Atona, that will distill the elements of traditional ryokans while adding some modern comforts. Hyatt has entered a fifty-fifty joint venture…

Sean O'Neill | 2 years ago

Hotels

Radisson Hotel Group Isn’t Finished With Transformative Strategy

Radisson Hotel Group is nearly unrecognizable from the company it was five years ago, thanks to a strategy shift and metabolism boost. Now, turnaround artist and CEO Federico González aims to double the company's footprint by 2025.

Sean O'Neill | 2 years ago

Radisson Hotel Group Isn’t Finished With Transformative Strategy

Hotels

Analysis: Choice $675 Million Acquisition of Radisson Americas Would Spur Flurry of Brand Decisions

Despite all the pessimism on Wall Street these days, plenty of companies are still out there looking and moving forward on deals. The hotel sector will remain in the spotlight.

Alan Woinski, Skift | 2 years ago

Analysis: Choice $675 Million Acquisition of Radisson Americas Would Spur Flurry of Brand Decisions

Online Travel

Airbnb Upgrades Search and More Travel Stories This Week

In Skift's top stories this week, Airbnb makes a major modification, Tripadvisor appoints a new CEO, and the endangered status of giraffes exposes the fragility of Africa's wildlife tourism.

Mary Ann Ha | 2 years ago

Airbnb Upgrades Search and More Travel Stories This Week