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Articles tagged “branding”

Airlines

Mexico Buys Defunct Mexicana Airline Brand for $42 M

Considering the dim global track record for reinvigorating failed airline brands, this can’t be seen as much more than providing some compensation to the former workers abandoned after Mexicana’s failure. But some retro Mexicana flight bags would still be pretty cool.

Kylie Madry, Reuters | 1 year ago

Mexico Buys Defunct Mexicana Airline Brand for $42 M

Online Travel

Creative Social Video Inspires Future Travelers … And Better Yet Engagement

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Miguel Neves | 1 year ago

Creative Social Video Inspires Future Travelers … And Better Yet Engagement

Hotels

Don’t Call Milan’s Newest Luxury Hotel a Ferragamo Brand Extension

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.

Leslie Barrie | 1 year ago

Don’t Call Milan’s Newest Luxury Hotel a Ferragamo Brand Extension

Online Travel

Expedia Not Backing Away From Costly Pursuit of a More Loyal Customer

The online travel agent is playing the long game when it comes to onboarding as many long-term value customers as possible, turning them into members and eventually putting them onto its loyalty program. CEO Peter Kern is clearly a patient man.

Matthew Parsons | 1 year ago

Expedia Not Backing Away From Costly Pursuit of a More Loyal Customer

Tour Operators

Tour Operator Tech Revolution and Other Top Stories This Week

In Skift's top stories this week, tour operators use tech to get a boost post-pandemic, Asian destinations are incentivising travelers, and Hilton predicts a continued boom in hotel demand.

Justin Dawes | 2 years ago

Tour Operator Tech Revolution and Other Top Stories This Week

Hotels

Room2 Chain Carves Out ‘Hometels’ With Quirky, Design-Led Spaces

The rise of Airbnb has revealed consumer preferences to be more flexible than previously assumed. Independent hotel company Room2 is responding in the UK by innovating in brand standards. It has signed $110 million in new net-zero hotels.

Sean O'Neill | 2 years ago

Room2 Chain Carves Out ‘Hometels’ With Quirky, Design-Led Spaces

Tourism

Middle East Destinations Are Going Hollywood to Build Brand Images

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Peden Doma Bhutia | 2 years ago

Middle East Destinations Are Going Hollywood to Build Brand Images

Hotels

Radisson Hotel Group Isn’t Finished With Transformative Strategy

Radisson Hotel Group is nearly unrecognizable from the company it was five years ago, thanks to a strategy shift and metabolism boost. Now, turnaround artist and CEO Federico González aims to double the company's footprint by 2025.

Sean O'Neill | 2 years ago

Radisson Hotel Group Isn’t Finished With Transformative Strategy

Hotels

Time for Hotels to Stop Cheating on Their Branding

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.

Sean O'Neill | 2 years ago

Time for Hotels to Stop Cheating on Their Branding

Hotels

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

Sean O'Neill | 2 years ago

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company