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Articles tagged “branding”

News Blog

Airbnb and Other Brands Awash With Barbie Hype

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie 'Barbie' on July 21, and the subsequent marketing push behind it, in part, illustrates how an 11.5-inch doll has managed brand success for over 60 years.  Barbie Dreamhouse listing on Airbnb. Source: Airbnb…

Selene Brophy | 1 year ago

Hotels

They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.

Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding?

Leslie Barrie | 1 year ago

They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.

News Blog

IDEAS: Palazzo Avino Collaborates with Valentino for Summer Beach Takeover

This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’.  https://www.instagram.com/p/Ctb0SjJMzHd/?igshid=MTc4MmM1YmI2Ng%3D%3D The collaboration will see the renowned fashion house transform the Hotels' Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will…

Adam Stacey | 1 year ago

Experiences

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 1 year ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

News Blog

JetBlue Embraces Blue in Its First Major Livery Update in Two Decades

As if JetBlue Airways didn't have enough on its plate, the airline has unveiled a branding refresh with a new all-blue livery for its fleet. The new livery drops the standard white aircraft fuselage that JetBlue has used since its launch in 2000 for an all-blue one. The carrier also enlarged its name on the…

Edward Russell | 1 year ago

Hotels

Marriott to Launch Hotel Brand for Budget-Minded Extended-Stay Guests

Marriott's move underscores how hot the extended-stay category is.

Sean O'Neill | 1 year ago

Marriott to Launch Hotel Brand for Budget-Minded Extended-Stay Guests

Hotels

Bulgari Hotels Sees Unhurried Growth as a Way to Retain Its Cachet

Having a hotel in every gateway city and resort destination may look rich. But Bulgari is wise to preserve the rarity of its brand by keeping its joint venture with Marriott small.

Sean O'Neill | 1 year ago

Bulgari Hotels Sees Unhurried Growth as a Way to Retain Its Cachet

Hotels

Hilton Sees Link Between Brand Strategy and Workplace Morale

When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient.

Sean O'Neill | 2 years ago

Hilton Sees Link Between Brand Strategy and Workplace Morale

Hotels

Independent Hotels in the U.S. Pressured by the Big Brands

Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.

Sean O'Neill | 2 years ago

Independent Hotels in the U.S. Pressured by the Big Brands

Hotels

Accor Redefines Soft Brand Potential With New Handwritten Collection

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

Sean O'Neill | 2 years ago

Accor Redefines Soft Brand Potential With New Handwritten Collection