This summer, Palazzo Avino – a 12th century villa turned five star hotel – has partnered with Maison Valentino on a ‘Summer Beach Takeover’. 

The collaboration will see the renowned fashion house transform the Hotels’ Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will be adorned with a range of items including, deckchairs, sun loungers, and beach umbrellas, all featuring Valentino’s iconic shade of red.

Credit: Palazzo Avino x Valentino

Valentino is also set to extend its presence to the boutique located within the property’s grounds on the Amalfi Coast, offering guests a curated selection of Valentino’s latest offerings from the Escape 2023 collection.  

Credit: Palazzo Avino x Valentino

“Growing up in an Italian family when talking about fashion, Valentino was the brand, was the designer, and is linked to Italian history so deeply, and I could not think of a better partner to align our hotel with,” said Mariella Avino, managing director & owner at Palazzo Avino.

Credit: Palazzo Avino x Valentino

The Palazzo Avino x Valentino partnership is the latest in a wave of luxury collaborations between major fashion brands and luxury hotels, proving that the luxury travel market is as lucrative as ever.

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Tags: brand marketing, branding, guest experience, luxury, luxury hotels, luxury shoping