Articles tagged “brand usa”

Tourism

Brand USA To Launch Road Trips Campaign With Google

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

Dennis Schaal, Skift | 11 years ago

Hotels

HostelBookers Teams Up with Brand USA for Local Travel Tips

HostelBookers' new feature has a long way to go before it is of any use to users. Although the partnership with Brand USA introduces a creative way to cultivate content from trade partners, it needs more diverse and wide-spread coverage.

Samantha Shankman, Skift | 11 years ago

Airlines

Best travel videos this week: Appealing to travelers’ emotions and legroom

Samantha Shankman, Skift | 11 years ago

Skift Originals

U.S. next big tourism push: Cirque du Soleil

Even if Cirque doesn't work as well, using U.S. global cultural soft power as a promotional pull is the right idea. Now it is up to the creative implementation, which if Brand USA's history so far guides us, makes us skeptical.

Rafat Ali, Skift | 11 years ago

SkiftX

Niagara Falls celebrates inclusion in Brand USA’s global marketing campaign

The partnership is a win-win in which Brand USA diversifies its marketing portfolio and the Niagara region benefits from increased awareness in overseas markets.

Niagara Gazette | 11 years ago

Hotels

Hotel industry and Brand USA have the ear of the new U.S. commerce secretary

Fiscal hawks in Congress have put Brand USA under a microscope. At least Brand USA will now have a strong ally in the Commerce Department's presumed next secretary.

Dennis Schaal, Skift | 11 years ago

SkiftX

Brand USA and ESPN team up for campaign promoting sports tourism

Baseball and American football hold little draw for foreigners in comparison to the magnitude of travel driven by soccer fans, but the campaign does mark Brand USA’s commitment to becoming a complete resource.

Skift | 11 years ago

Media and PR

Brand USA putting $200 million toward 100 million visitors goal

When it comes to attracting international visitors, the U.S. has few allies and it is every country for itself. Our answer to the challenge is Brand USA on a federal level, and it remains to be seen whether it will be more effective than state and city destination marketing organizations doing it all on their own.

Dennis Schaal, Skift | 11 years ago

SkiftX

Brand USA reboots for version 2.0 with new CEO and new vision

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Samantha Shankman, Skift | 11 years ago

Tourism

Not everyone is happy that Florida’s new tourism head honcho was hired without much research

Visit Florida is one of the big heavyweights in the U.S. and if it wants to keep being the leader it's going to have to slow everyone where it's at post-Sandy.

Toluse Olorunnipa, Miami Herald | 11 years ago