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Articles tagged “brand usa”

Skift Originals

Orbitz and Brand USA partner in iPad app and beyond

ebookers' iPad app is probably smart placement for Brand USA as it tries to attract tourists from abroad. ebookers' integration of the troubled Apple Maps is a head-turner.

Dennis Schaal, Skift | 11 years ago

Skift Originals

Brand USA’s new CEO wants to narrow the marketing organization’s focus

Like any good startup, Brand USA is ready for its slight pivot from building up its marketing brand to creating a platform for collaboration with state and city tourist boards.

Samantha Shankman, Skift | 12 years ago

Brand USA’s new CEO wants to narrow the marketing organization’s focus

Online Travel

Heritage Foundation piles on Brand USA with spending criticisms

Brand USA needs to be scrupulous about its spending and fund-raising practices. The Heritage Foundation and the right are licking their lips over any missteps.

Dennis Schaal, Skift | 12 years ago

Media and PR

The internal and external challenges that are slowing down Brand USA

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

Dennis Schaal, Skift | 12 years ago

SkiftX

Senators’ investigative report suggests Brand USA is using tax dollars to party

The Republican senators are making big claims based off limited documentation, even though when broken down the board members’ travel expenses look like standard business travel rates.

Skift | 12 years ago

Tourism

Brand USA appoints former CEO of VisitFlorida as new CEO

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.

Skift | 12 years ago

SkiftX

How Brand USA aims to target India tourists to come to America

Again, simplifying the visa process would help a lot, but that comes pre-branding. India's a huge potential market, no doubt.

Skift | 12 years ago

Tourism

Brand USA wants to double the number of incoming Indian tourists by 2016

The tourism campaign will try to increase the number of business travelers, but focus more heavily on Indian leisure travelers who are likely to spend more money than visitors from other nations.

Skift | 12 years ago

Brand USA wants to double the number of incoming Indian tourists by 2016

SkiftX

Canada is more than a maple leaf and some beavers, say U.S. branding experts

The Canadians didn't exactly ask for the advice, but it never hurts to get outside advice on how you brand your own nation. Yes, we're talking to you Brand USA.

Skift | 12 years ago