Articles tagged “brand usa”

News Blog

U.S. Senior Official Defends Government’s Lack of a Tourism Agency

A senior U.S. official found himself explaining to world leaders how tourism works within the U.S. government. One part of Brand USA's new "global marketplace" where sponsors can interact with customers. Source: Brand USA. While the World Travel and Tourism Council Global Summit, held in Saudi Arabia this week, welcomed tourism ministers from around the…

Tourism

Brand USA Receives $250 Million in Funding to Attract International Visitors

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

Brand USA Receives $250 Million in Funding to Attract International Visitors

Coronavirus

International Visitor Spending in U.S. Still Severely Lagging, New Data Shows

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.

International Visitor Spending in U.S. Still Severely Lagging, New Data Shows

Tourism

U.S. Travel Group Calls on White House and Congress to Help Accelerate Recovery

All eyes will be on U.S. Travel's next leader to fill Roger Dow's big shoes and implement these lofty goals.

U.S. Travel Group Calls on White House and Congress to Help Accelerate Recovery

Coronavirus

Brand USA CEO Optimistic About International Travel’s Recovery — For Now

Travel and tourism in the U.S. is breathing a huge sigh of relief today as vaccinated international travelers start their return. But as we've learned from Covid, the outcome will intertwined with an ongoing pandemic and persistent vaccine inequity.

Brand USA CEO Optimistic About International Travel’s Recovery — For Now

Tourism

Brand USA Ready to Welcome Restless Global Travelers Ahead of a Funding Boost

The pandemic has highlighted Brand USA's role in driving international visitor demand and tourism's importance as the country's #2 export. Will the global fascination with coming to America transcend politics once borders reopen? Brand USA is betting on it.

Brand USA Ready to Welcome Restless Global Travelers Ahead of a Funding Boost

Online Travel

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Tourism

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

U.S. Travel is entering a new decade, and the trade group seems to be aware that maintaining growth for the next 10 years will require that it asserts itself politically more than ever before.

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

Tourism

Congress Renews Brand USA’s Funding in 11th Hour Vote

The United States was well on its way to being one of the world's only tourism destination powerhouses without a marketing budget. In a rare piece of good news for U.S. tourism this year, Congress has just narrowly avoided that.

Congress Renews Brand USA’s Funding in 11th Hour Vote

Tourism

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel

Amid a softening forecast for domestic travel within the United States and red tape in Washington, D.C., Brand USA still needs a legislative path forward — and time is running out.

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel