Articles tagged “brand usa”

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Sean O'Neill, Skift

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

6 days ago

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

Rosie Spinks, Skift

U.S. Travel is entering a new decade, and the trade group seems to be aware that maintaining growth for the next 10 years will require that it asserts itself politically more than ever before.

9 months ago

Congress Renews Brand USA’s Funding in 11th Hour Vote

Congress Renews Brand USA’s Funding in 11th Hour Vote

Rosie Spinks, Skift

The United States was well on its way to being one of the world's only tourism destination powerhouses without a marketing budget. In a rare piece of good news for U.S. tourism this year, Congress has just narrowly avoided that.

10 months ago

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel

Rosie Spinks, Skift

Amid a softening forecast for domestic travel within the United States and red tape in Washington, D.C., Brand USA still needs a legislative path forward — and time is running out.

11 months ago

Sponsored
Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Brand USA + Skift

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

12 months ago

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Rosie Spinks, Skift

Brand USA still doesn't have a legislative path forward — and time is running out. A failure to renew it will make the U.S. an outlier as a leading global tourism destination with no promotional budget.

12 months ago

Sponsored
Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

1 year ago

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

Rosie Spinks, Skifit

The policies of the Trump administration haven't exactly been friendly to inbound U.S. tourism — or to international cooperation. But for reasons not entirely clear, the administration seems keen to get back into the UN's World Tourism Organization.

1 year ago

San Diego Deploys Alipay to Boost Chinese Tourism

San Diego Deploys Alipay to Boost Chinese Tourism

Diana Cerqueira, Jing Travel

China is California’s top long-haul market. So it's a smart move for Brand USA and San Diego to partner with Alibaba, given that Chinese travelers use Alipay and online travel platform Fliggy on a daily basis.

1 year ago

Is India the New China for Tourist-Hungry Destinations?

Is India the New China for Tourist-Hungry Destinations?

Raini Hamdi, Skift

India is becoming the boat that lifts Asia-Pacific destinations that have become too dependent on China outbound travel, which is sputtering. Australia is a good example of this.

1 year ago

Social Media Requirement for Visa Waivers May Have Chilling Effect on U.S. Tourism 

Social Media Requirement for Visa Waivers May Have Chilling Effect on U.S. Tourism 

Rosie Spinks, Skift

International arrivals to the U.S. are slowing down, so the industry is right to worry that requiring travelers to disclose social media profiles as part of the online application for the visa waiver program could be viewed as unwelcoming.

1 year ago

U.S. Loss of Global Travel Will Cost $180 Billion by 2022

U.S. Loss of Global Travel Will Cost $180 Billion by 2022

Rosie Spinks, Skift

It's more bad news for U.S. market share of the global travel market.

1 year ago