Articles tagged “brand usa”

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Dan Peltier, Skift

Brand USA has a difficult task these days of appeasing a White House with unfavorable views of foreigners while still spreading a welcoming message in key international markets.

1 month ago

Interview: Brand USA CEO Counts on Congress to Reverse Trump’s Plan to Kill It

Interview: Brand USA CEO Counts on Congress to Reverse Trump’s Plan to Kill It

Dan Peltier, Skift

Brand USA has reported positive returns on investment and built the U.S.’ national tourism marketing operations from the ground up over the past six years. But now one of its most important tasks is ensuring the President -- and his Twitter handle -- don’t derail its momentum.

2 months ago

Brand USA Faces Extinction Under Trump’s Proposed Budget

Brand USA Faces Extinction Under Trump’s Proposed Budget

Dan Peltier, Skift

Congress will play around with Trump's budget and nothing is set in stone. But Brand USA's proposed demise shouldn't come as a surprise from a president who has spent much of his first four months in office imposing anti-tourism policies.

3 months ago

Brand USA Survey Finds U.S. Politics Increasingly a Reason Not to Visit

Brand USA Survey Finds U.S. Politics Increasingly a Reason Not to Visit

Beth J. Harpaz, Associated Press

Brand USA had so many past survey respondents scribbling in politics as a factor making it less likely they would visit the United States that the tourism body made it a new multiple choice option. In the head-scratching category, Chinese travelers indicated that U.S. politics made them more likely to visit.

5 months ago

President Obama’s U.S. Travel Legacy After Eight Years as Tourist-in-Chief

President Obama’s U.S. Travel Legacy After Eight Years as Tourist-in-Chief

Dan Peltier, Skift

Few other presidents have done as much for the U.S. travel industry as President Obama and by many measures he will hand Donald Trump a healthy and growing industry. But some of the Obama Administration's tourism goals — programs and initiatives — while steps in the right direction, still leave plenty to be desired and require renewed efforts.

7 months ago

President-Elect Trump’s Bombast Could Already Be Impacting U.S. Inbound Travel

President-Elect Trump’s Bombast Could Already Be Impacting U.S. Inbound Travel

Andrew Sheivachman, Skift

Travelers from both Mexico and Germany are beginning to rethink potential travel to the U.S. after last month's election, according to Brand USA officials. The xenophobic tenor of the new administration is creating a global image problem for the U.S. as a travel destination.

8 months ago

Brand USA Needs Asian Tourists to Reach 100 Million Visitor Milestone

Brand USA Needs Asian Tourists to Reach 100 Million Visitor Milestone

Andrew Sheivachman, Skift

Since Canadian tourism to the U.S. has tailed off, Brand USA needs Chinese and Indian travelers to fill the gap and meet the country's tourism goals.

11 months ago

Brand USA Says It Is Having Trouble Reaching Its Tourism Goals

Brand USA Says It Is Having Trouble Reaching Its Tourism Goals

Andrew Sheivachman, Skift

President Obama's goal of bringing 100 million foreign travelers to the U.S. in 2021 may have been too ambitious given global instability and an unexpectedly strong U.S. dollar. The first challenge is to bring back Canadian tourists.

1 year ago

U.S. Travel Association CEO on Defending Visa Waiver Program Against Uninformed Attacks

U.S. Travel Association CEO on Defending Visa Waiver Program Against Uninformed Attacks

Dan Peltier, Skift

Roger Dow of the U.S. Travel Association said the first decade of the 21st century was the "lost decade," when international travel grew exponentially but visitor arrivals to the U.S. remained relatively flat. Shutting down the visa waiver program in in the wake of terrorist attacks would again halt growth just as numbers begin to show it's working.

1 year ago

Brand USA Wants to Rebrand America Again

Brand USA Wants to Rebrand America Again

Andrew Sheivachman, Skift

Brand USA expects to spend about $140 million marketing the U.S. abroad this fiscal year, but it's still hard to deduce the tangible impact its programs have on stimulating demand for American vacations.

1 year ago

Brand USA Brings New 3D Documentary to a Global Audience

Brand USA Brings New 3D Documentary to a Global Audience

Andrew Sheivachman, Skift

The gorgeous new film from Brand USA will likely encourage families around the world to visit America's national parks.

2 years ago

National Parks Get the IMAX Treatment in New Film

National Parks Get the IMAX Treatment in New Film

Beth J. Harpaz, Associated Press

Will the movie have the intended effect of inspiring visits from international tourists?

2 years ago