Articles tagged “brand usa”

Online Travel

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Tourism

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

U.S. Travel is entering a new decade, and the trade group seems to be aware that maintaining growth for the next 10 years will require that it asserts itself politically more than ever before.

U.S. Travel Association Unveils 10-Year Agenda at a Turbulent Time for Travel

Tourism

Congress Renews Brand USA’s Funding in 11th Hour Vote

The United States was well on its way to being one of the world's only tourism destination powerhouses without a marketing budget. In a rare piece of good news for U.S. tourism this year, Congress has just narrowly avoided that.

Congress Renews Brand USA’s Funding in 11th Hour Vote

Tourism

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel

Amid a softening forecast for domestic travel within the United States and red tape in Washington, D.C., Brand USA still needs a legislative path forward — and time is running out.

Domestic Travel Outlook Softens in Another Worrying Sign for U.S. Travel
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Tourism

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Tourism

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Brand USA still doesn't have a legislative path forward — and time is running out. A failure to renew it will make the U.S. an outlier as a leading global tourism destination with no promotional budget.

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance
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Tourism

Destination Storytelling 2020: A Guide to Telling Great Stories

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

Destination Storytelling 2020: A Guide to Telling Great Stories

Tourism

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

The policies of the Trump administration haven't exactly been friendly to inbound U.S. tourism — or to international cooperation. But for reasons not entirely clear, the administration seems keen to get back into the UN's World Tourism Organization.

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

Online Travel

San Diego Deploys Alipay to Boost Chinese Tourism

China is California’s top long-haul market. So it's a smart move for Brand USA and San Diego to partner with Alibaba, given that Chinese travelers use Alipay and online travel platform Fliggy on a daily basis.

San Diego Deploys Alipay to Boost Chinese Tourism

Tourism

Is India the New China for Tourist-Hungry Destinations?

India is becoming the boat that lifts Asia-Pacific destinations that have become too dependent on China outbound travel, which is sputtering. Australia is a good example of this.

Is India the New China for Tourist-Hungry Destinations?