Articles tagged “brand usa”

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Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Brand USA + Skift

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

5 days ago

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Rosie Spinks, Skift

Brand USA still doesn't have a legislative path forward — and time is running out. A failure to renew it will make the U.S. an outlier as a leading global tourism destination with no promotional budget.

2 weeks ago

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Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

1 month ago

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

U.S. Considers Rejoining UN’s World Tourism Organization in a Rare Nod to Global Cooperation

Rosie Spinks, Skifit

The policies of the Trump administration haven't exactly been friendly to inbound U.S. tourism — or to international cooperation. But for reasons not entirely clear, the administration seems keen to get back into the UN's World Tourism Organization.

1 month ago

San Diego Deploys Alipay to Boost Chinese Tourism

San Diego Deploys Alipay to Boost Chinese Tourism

Diana Cerqueira, Jing Travel

China is California’s top long-haul market. So it's a smart move for Brand USA and San Diego to partner with Alibaba, given that Chinese travelers use Alipay and online travel platform Fliggy on a daily basis.

2 months ago

Is India the New China for Tourist-Hungry Destinations?

Is India the New China for Tourist-Hungry Destinations?

Raini Hamdi, Skift

India is becoming the boat that lifts Asia-Pacific destinations that have become too dependent on China outbound travel, which is sputtering. Australia is a good example of this.

2 months ago

Social Media Requirement for Visa Waivers May Have Chilling Effect on U.S. Tourism 

Social Media Requirement for Visa Waivers May Have Chilling Effect on U.S. Tourism 

Rosie Spinks, Skift

International arrivals to the U.S. are slowing down, so the industry is right to worry that requiring travelers to disclose social media profiles as part of the online application for the visa waiver program could be viewed as unwelcoming.

2 months ago

U.S. Loss of Global Travel Will Cost $180 Billion by 2022

U.S. Loss of Global Travel Will Cost $180 Billion by 2022

Rosie Spinks, Skift

It's more bad news for U.S. market share of the global travel market.

3 months ago

Brand USA Finally Has a Path Forward Even as Some U.S. Airlines Oppose the Funding Plan

Brand USA Finally Has a Path Forward Even as Some U.S. Airlines Oppose the Funding Plan

Rosie Spinks, Skift

Plenty of lawmakers in Washington want to see Brand USA's funding renewed — but it should come as no surprise that an increased passenger tax will leave some parties unhappy.

4 months ago

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Rosie Spinks, Skift

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

5 months ago

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

Laura Powell, Skift

During the past couple of years, American government policies have been smearing the welcome mat that the U.S. travel industry tries to roll out for international tourists. As one U.S. Travel official noted this week: "Travel will go where it's easiest to go." And these days coming to America is not easy.

5 months ago

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

6 months ago