Articles tagged “brand usa”

Independent Chinese Travelers Close Gap With Tour Groups

Independent Chinese Travelers Close Gap With Tour Groups

Dan Peltier, Skift

A chunk of the Chinese market has reached maturity in just a few years when it took some Western markets decades to do the same thing. Now watch how destinations respond to more independent Chinese travelers.

2 months ago

Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.

Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.

Dan Peltier, Skift

Brand USA will have one of its biggest stages of the year during the three-game NFL London Games series this month, and it will need every inch of that stage to capitalize on the moment as UK visitation has fallen in recent years.

2 months ago

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SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

3 months ago

Brazil Open Skies Deal Is Great But Incomplete Without a Visa Waiver Program

Brazil Open Skies Deal Is Great But Incomplete Without a Visa Waiver Program

Dan Peltier, Skift

Do travelers care more about cheaper airfares or not having to schlep to a consulate, pay for a visa, and wait weeks or months for it to arrive? Many travel brands would say visa waivers are more important, and many travelers would agree. The U.S. doesn't seem to be in the business lately of making it easier for travelers to visit, visa waiver program aside.

9 months ago

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Dan Peltier, Skift

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

10 months ago

Brand USA Says It Is Confident It Will Still Be Here in 2018

Brand USA Says It Is Confident It Will Still Be Here in 2018

Dan Peltier, Skift

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.

1 year ago

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Dan Peltier, Skift

Brand USA has a difficult task these days of appeasing a White House with unfavorable views of foreigners while still spreading a welcoming message in key international markets.

1 year ago

Interview: Brand USA CEO Counts on Congress to Reverse Trump’s Plan to Kill It

Interview: Brand USA CEO Counts on Congress to Reverse Trump’s Plan to Kill It

Dan Peltier, Skift

Brand USA has reported positive returns on investment and built the U.S.’ national tourism marketing operations from the ground up over the past six years. But now one of its most important tasks is ensuring the President -- and his Twitter handle -- don’t derail its momentum.

2 years ago

Brand USA Faces Extinction Under Trump’s Proposed Budget

Brand USA Faces Extinction Under Trump’s Proposed Budget

Dan Peltier, Skift

Congress will play around with Trump's budget and nothing is set in stone. But Brand USA's proposed demise shouldn't come as a surprise from a president who has spent much of his first four months in office imposing anti-tourism policies.

2 years ago

Brand USA Survey Finds U.S. Politics Increasingly a Reason Not to Visit

Brand USA Survey Finds U.S. Politics Increasingly a Reason Not to Visit

Beth J. Harpaz, Associated Press

Brand USA had so many past survey respondents scribbling in politics as a factor making it less likely they would visit the United States that the tourism body made it a new multiple choice option. In the head-scratching category, Chinese travelers indicated that U.S. politics made them more likely to visit.

2 years ago

President Obama’s U.S. Travel Legacy After Eight Years as Tourist-in-Chief

President Obama’s U.S. Travel Legacy After Eight Years as Tourist-in-Chief

Dan Peltier, Skift

Few other presidents have done as much for the U.S. travel industry as President Obama and by many measures he will hand Donald Trump a healthy and growing industry. But some of the Obama Administration's tourism goals — programs and initiatives — while steps in the right direction, still leave plenty to be desired and require renewed efforts.

2 years ago

President-Elect Trump’s Bombast Could Already Be Impacting U.S. Inbound Travel

President-Elect Trump’s Bombast Could Already Be Impacting U.S. Inbound Travel

Andrew Sheivachman, Skift

Travelers from both Mexico and Germany are beginning to rethink potential travel to the U.S. after last month's election, according to Brand USA officials. The xenophobic tenor of the new administration is creating a global image problem for the U.S. as a travel destination.

2 years ago