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Articles tagged “brand usa”

Tourism

Reauthorized Brand USA Decides to Keep Public Relations Agency

It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.

Dennis Schaal, Skift | 9 years ago

Reauthorized Brand USA Decides to Keep Public Relations Agency

Online Travel

Brand USA Whistleblower Lawsuit Challenges Cooperative Advertising Agreements

Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.

Dennis Schaal, Skift | 9 years ago

Brand USA Whistleblower Lawsuit Challenges Cooperative Advertising Agreements

Tourism

Brand USA Gets 5 More Years as Senate Passes Government Spending Bill

It wasn't easy, but Brand USA finally got the reauthorization that it and much of the travel industry coveted.

Dennis Schaal, Skift | 9 years ago

Brand USA Gets 5 More Years as Senate Passes Government Spending Bill

Tourism

BrandUSA Teaches Morning TV About the Government’s Stake in Tourism

Outside of the bubble of the travel industry, Brand USA's relatively low profile is indicative of its real challenges to increase tourism.

Samantha Shankman, Skift | 9 years ago

BrandUSA Teaches Morning TV About the Government’s Stake in Tourism

Announcements

How a GoPro Camera and a Rope Beat Brand USA on YouTube

A cool, new, media-friendly attraction with no marketing budget will likely beat an old, tired attraction with a huge marketing budget.

Doug Lansky, Skift | 10 years ago

How a GoPro Camera and a Rope Beat Brand USA on YouTube

Tourism

Interview: Brand USA CEO on the Next Phase of Marketing America Abroad

Will Congress reauthorize the nation's first national destination marketing organization before session ends? Both big and small town America hope so based on Brand USA's economic development and job creation deliverables in 2013.

Greg Oates, Skift | 10 years ago

Interview: Brand USA CEO on the Next Phase of Marketing America Abroad

Business Travel

Proposed Republican Budget Would End Amtrak Subsidies, Kill Brand USA, Rein In TSA

Paul Ryan isn't winning many friends in the business travel community. There are efficiencies to be gained across the federal government, but eliminating Amtrak operating subsidies or terminating Brand USA would be short-sighted and detrimental not only to the travel industry, but to the U.S. economy.

Dennis Schaal, Skift | 10 years ago

Proposed Republican Budget Would End Amtrak Subsidies, Kill Brand USA, Rein In TSA

Online Travel

Brand USA’s 47-to-1 Return on Investment Claim Attracts Doubts Even Among Supporters

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Dennis Schaal, Skift | 10 years ago

Brand USA’s 47-to-1 Return on Investment Claim Attracts Doubts Even Among Supporters

Media and PR

Colbert Suggests New Brand USA Slogan: ‘Come or Don’t, We Don’t Give a Shit’

Colbert is saying it in his own way, but his criticisms contain valid points about the cheese-fest that is Brand USA's first series of broadcast advertisements.

Samantha Shankman, Skift | 10 years ago

Colbert Suggests New Brand USA Slogan: ‘Come or Don’t, We Don’t Give a Shit’

Tourism

Brand USA Launches Multi-Million Dollar Marketing Deal with Thomas Cook

Putting millions towards raising awareness in a region already familiar with the U.S. seems frivolous when there are higher spending tourists and faster-growing markets to tap.

Samantha Shankman, Skift | 10 years ago