Articles tagged “best western”

We like the budget design approach of GLō, even if we don't understand the spelling or capitalization. Someone should tell Best Western that even millennials like simplicity.

We've been watching how early adopters in business travel are beginning to partner with Uber and Airbnb. Likewise, segments of the hotel industry are beginning to accommodate the sharing economy. Five years from now that collaboration and cooptation will be in full swing.

Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.

Brands that have become well-known for a certain product, whether it's beaches or business, need to work hard to shift consumers' awareness of their offerings. This often takes a multi-channel, multi-year marketing strategy.

There are several models for making travel booking easier on mobile devices, and Google Wallet is certainly gaining ground. The problem may be, though, that it makes Google even more powerful in the process.

The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

BWI is a little late to the party, but a wise move nonetheless as extended-stay properties steadily perform better than the rest of the industry.