Articles tagged “best western”

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Deanna Ting, Skift

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

2 months ago

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Deanna Ting, Skift

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

2 months ago

Best Western Is Testing Voice-Activated Rooms

Best Western Is Testing Voice-Activated Rooms

Deanna Ting, Skift

Like Marriott and other hotel companies, Best Western is figuring out if there's a home for Amazon's Alexa in the hotel guest room.

3 months ago

Best Western Buys Sweden Hotels in Latest Consolidation Move

Best Western Buys Sweden Hotels in Latest Consolidation Move

Deanna Ting, Skift

As we’ve seen with other recent hospitality mergers and acquisitions, being bigger can often be better. Expanding in Sweden doesn’t seem like a bad idea for Best Western.

3 months ago

8 Top Executives Say Where Hotel Loyalty Is Headed Next

8 Top Executives Say Where Hotel Loyalty Is Headed Next

Deanna Ting, Skift

We're calling 2017 as the year when loyalty becomes an even bigger focus for hotels, if it isn't already. Why? Because there's no better time than now to try to capture a consumer's loyalty, or to engage with them, even if the landscape is becoming a lot more competitive, and consumers, overall, aren't quite as "loyal" as they used to be.

7 months ago

The Hotel Industry Thinks 2017 Could Be the Year Corporate Travel Bounces Back

The Hotel Industry Thinks 2017 Could Be the Year Corporate Travel Bounces Back

Deanna Ting, Skift

Even though every day with the new Trump administration seems unpredictable, early signs have convinced many in the hotel industry that this might just be the year that corporate travel rebounds from its 2016 slump. However, given the new executive order banning travel from seven Muslim-majority countries, some executives throughout the travel industry may be rethinking their outlook on corporate travel.

7 months ago

Top Hotel Executives on the Importance of the U.S. Visa Waiver Program

Top Hotel Executives on the Importance of the U.S. Visa Waiver Program

Deanna Ting, Skift

You'd think having a hotelier in the White House would be a good thing for the hotel industry, but Trump's protectionist and xenophobic immigration and visa policies have the potential do much more harm than good, not only for his own hotel business but that of his peers, too.

7 months ago

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Paul Lukas, Bloomberg

"No Vacancy" signs are an integral part of Americana and the classic American road trip, but as the hotel and motel industry continues to evolve, their purpose is no longer necessary in the era of smartphones and online travel agencies.

9 months ago

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Deanna Ting, Skift

Is Best Western's bet on a franchise model, its first in 70 years, a sure thing? We'll have to give SureStay some time to prove itself as a viable brand alternative for franchisees in the economy and midscale spaces, two categories that are often overlooked by the industry.

11 months ago

How Much It Pays to Book Direct Depends on the Hotel Brand

How Much It Pays to Book Direct Depends on the Hotel Brand

Deanna Ting, Skift

Not all hotel loyalty member rates are created equal, and it pays to read the fine print.

1 year ago

Best Western CEO on Airbnb, Direct Bookings and Virtual Reality

Best Western CEO on Airbnb, Direct Bookings and Virtual Reality

Deanna Ting, Skift

In any industry, C-level perspectives deliver some pretty sharp, sometimes surprising insights on what's really going on. Best Western CEO David Kong's observations are just that.

1 year ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Deanna Ting, Skift

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

1 year ago