Not all hotel loyalty member rates are created equal, and it pays to read the fine print.
In any industry, C-level perspectives deliver some pretty sharp, sometimes surprising insights on what's really going on. Best Western CEO David Kong's observations are just that.
The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.
Everyone in travel and hospitality seems to be jumping onto the virtual reality (VR) bandwagon, but does VR really have the power to be as powerful a marketing tool as everyone thinks it is?
Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.
Human empathy in hospitality is rather important, so we're pretty sure investment in humans will pay off better for brands in the long run.
On one hand, best Western doesn't scream four-star comfort. On the other, they're not making these hotels pay big time just for the added distribution. It seems like a win-win for hotels that are better than good enough.
We like the budget design approach of GLō, even if we don't understand the spelling or capitalization. Someone should tell Best Western that even millennials like simplicity.
It's astounding to realize the U.S. travel industry doesn't have its own White House cabinet position given the industry's size. Key players should use the 2016 presidential election as a vehicle to draw attention to the lack of such a position.
We've been watching how early adopters in business travel are beginning to partner with Uber and Airbnb. Likewise, segments of the hotel industry are beginning to accommodate the sharing economy. Five years from now that collaboration and cooptation will be in full swing.