Articles tagged “best western”

8 Top Executives Say Where Hotel Loyalty Is Headed Next

8 Top Executives Say Where Hotel Loyalty Is Headed Next

Deanna Ting, Skift

We're calling 2017 as the year when loyalty becomes an even bigger focus for hotels, if it isn't already. Why? Because there's no better time than now to try to capture a consumer's loyalty, or to engage with them, even if the landscape is becoming a lot more competitive, and consumers, overall, aren't quite as "loyal" as they used to be.

2 weeks ago

The Hotel Industry Thinks 2017 Could Be the Year Corporate Travel Bounces Back

The Hotel Industry Thinks 2017 Could Be the Year Corporate Travel Bounces Back

Deanna Ting, Skift

Even though every day with the new Trump administration seems unpredictable, early signs have convinced many in the hotel industry that this might just be the year that corporate travel rebounds from its 2016 slump. However, given the new executive order banning travel from seven Muslim-majority countries, some executives throughout the travel industry may be rethinking their outlook on corporate travel.

3 weeks ago

Top Hotel Executives on the Importance of the U.S. Visa Waiver Program

Top Hotel Executives on the Importance of the U.S. Visa Waiver Program

Deanna Ting, Skift

You'd think having a hotelier in the White House would be a good thing for the hotel industry, but Trump's protectionist and xenophobic immigration and visa policies have the potential do much more harm than good, not only for his own hotel business but that of his peers, too.

3 weeks ago

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Paul Lukas, Bloomberg

"No Vacancy" signs are an integral part of Americana and the classic American road trip, but as the hotel and motel industry continues to evolve, their purpose is no longer necessary in the era of smartphones and online travel agencies.

3 months ago

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Deanna Ting, Skift

Is Best Western's bet on a franchise model, its first in 70 years, a sure thing? We'll have to give SureStay some time to prove itself as a viable brand alternative for franchisees in the economy and midscale spaces, two categories that are often overlooked by the industry.

5 months ago

How Much It Pays to Book Direct Depends on the Hotel Brand

How Much It Pays to Book Direct Depends on the Hotel Brand

Deanna Ting, Skift

Not all hotel loyalty member rates are created equal, and it pays to read the fine print.

7 months ago

Best Western CEO on Airbnb, Direct Bookings and Virtual Reality

Best Western CEO on Airbnb, Direct Bookings and Virtual Reality

Deanna Ting, Skift

In any industry, C-level perspectives deliver some pretty sharp, sometimes surprising insights on what's really going on. Best Western CEO David Kong's observations are just that.

8 months ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Deanna Ting, Skift

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

8 months ago

Best Western Goes All In on Its Virtual Reality Marketing Move

Best Western Goes All In on Its Virtual Reality Marketing Move

Deanna Ting, Skift

Everyone in travel and hospitality seems to be jumping onto the virtual reality (VR) bandwagon, but does VR really have the power to be as powerful a marketing tool as everyone thinks it is?

9 months ago

Ranking the Big Hotel Brands and Loyalty Programs by Customer Satisfaction

Ranking the Big Hotel Brands and Loyalty Programs by Customer Satisfaction

Deanna Ting, Skift

Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.

10 months ago

Hospitality Robots Show Off Tricks and Limitations at ITB Conference

Hospitality Robots Show Off Tricks and Limitations at ITB Conference

Victoria Bryan, Reuters

Human empathy in hospitality is rather important, so we're pretty sure investment in humans will pay off better for brands in the long run.

12 months ago

Best Western Offers Independent Properties a Unique Choice

Best Western Offers Independent Properties a Unique Choice

Alexandra E. Petri, Skift

On one hand, best Western doesn't scream four-star comfort. On the other, they're not making these hotels pay big time just for the added distribution. It seems like a win-win for hotels that are better than good enough.

1 year ago