Articles tagged “best western”

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Grant Martin, Skift

Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.

3 weeks ago

Best Western Debuts Two New Boutique Hotel Brands

Best Western Debuts Two New Boutique Hotel Brands

Deanna Ting, Skift

There's been a sea change in terms of how new boutique hotel brands are named: Instead of recycling other brand names (ahem, Clarion Pointe) and looking to active adjectives (hello, Avid and Tru), we've now entered the era of brands on a first-name basis.

3 weeks ago

Here Are the Travel Companies That Have Cut Ties With the NRA

Here Are the Travel Companies That Have Cut Ties With the NRA

Dennis Schaal, Skift

We're having a moment. In the wake of the Florida school shooting, travel companies are abandoning the National Rifle Association and its assault rifle advocacy. History would tell us that no substantial reforms will come out of this. But perhaps student and corporate pressure will make things different this time.

8 months ago

Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb

Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb

Deanna Ting, Skift

As we've noted before, as much as hotels and online travel agencies may not necessarily love one another, they certainly need each other. Their current love-hate relationship will certainly change, however, if and when other players like Airbnb or Google become bigger players in the hotel booking space.

9 months ago

Issues the Hospitality Industry Will Ignore at Its Own Peril

Issues the Hospitality Industry Will Ignore at Its Own Peril

Deanna Ting, Skift

The answers vary but there's at least one overriding shared sentiment. Even if times are good, there's always room for improvement in any industry.

9 months ago

The U.S. Hotel Industry Is Optimistic About the Future But What Comes Next?

The U.S. Hotel Industry Is Optimistic About the Future But What Comes Next?

Deanna Ting, Skift

More conservative folks might talk about being "cautiously optimistic," but positivity is the prevailing sentiment this year in the hospitality industry.

9 months ago

Best Western Launches Its Third Soft Brand Collection

Best Western Launches Its Third Soft Brand Collection

Deanna Ting, Skift

Another day, another hotel soft brand collection. So, who's next? Hilton or IHG?

12 months ago

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Deanna Ting, Skift

While it's fairly straightforward to quantify the value of a loyalty program in terms of "payback," that doesn't account for all the other special perks and experiences that travelers may value.

1 year ago

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Deanna Ting, Skift

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

1 year ago

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Deanna Ting, Skift

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

1 year ago

Best Western Is Testing Voice-Activated Rooms

Best Western Is Testing Voice-Activated Rooms

Deanna Ting, Skift

Like Marriott and other hotel companies, Best Western is figuring out if there's a home for Amazon's Alexa in the hotel guest room.

1 year ago

Best Western Buys Sweden Hotels in Latest Consolidation Move

Best Western Buys Sweden Hotels in Latest Consolidation Move

Deanna Ting, Skift

As we’ve seen with other recent hospitality mergers and acquisitions, being bigger can often be better. Expanding in Sweden doesn’t seem like a bad idea for Best Western.

1 year ago