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Articles tagged “best western”

Hotels

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

Deanna Ting, Skift | 8 years ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Hotels

Best Western Goes All In on Its Virtual Reality Marketing Move

Everyone in travel and hospitality seems to be jumping onto the virtual reality (VR) bandwagon, but does VR really have the power to be as powerful a marketing tool as everyone thinks it is?

Deanna Ting, Skift | 8 years ago

Best Western Goes All In on Its Virtual Reality Marketing Move

Hotels

Ranking the Big Hotel Brands and Loyalty Programs by Customer Satisfaction

Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.

Deanna Ting, Skift | 8 years ago

Ranking the Big Hotel Brands and Loyalty Programs by Customer Satisfaction

Hotels

Best Western Offers Independent Properties a Unique Choice

On one hand, best Western doesn't scream four-star comfort. On the other, they're not making these hotels pay big time just for the added distribution. It seems like a win-win for hotels that are better than good enough.

Alexandra E. Petri, Skift | 9 years ago

Best Western Offers Independent Properties a Unique Choice

Hotels

Best Western Gives Itself a Complete Brand Refresh and Launches Boutique Brand

We like the budget design approach of GLō, even if we don't understand the spelling or capitalization. Someone should tell Best Western that even millennials like simplicity.

Alexandra E. Petri, Skift | 9 years ago

Best Western Gives Itself a Complete Brand Refresh and Launches Boutique Brand

Tourism

Best Western CEO on Why America Needs a Secretary of Travel

It's astounding to realize the U.S. travel industry doesn't have its own White House cabinet position given the industry's size. Key players should use the 2016 presidential election as a vehicle to draw attention to the lack of such a position.

David Kong, Best Western International | 9 years ago

Best Western CEO on Why America Needs a Secretary of Travel

Hotels

It’s Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come

We've been watching how early adopters in business travel are beginning to partner with Uber and Airbnb. Likewise, segments of the hotel industry are beginning to accommodate the sharing economy. Five years from now that collaboration and cooptation will be in full swing.

Dennis Schaal, Skift | 9 years ago

It’s Beginning: Onefinestay Pilot With Hyatt Highlights Sharing Economy Collaboration To Come

Hotels

Interview: Best Western CEO on Guests’ Ever-Rising Expectations

Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.

Samantha Shankman, Skift | 10 years ago

Interview: Best Western CEO on Guests’ Ever-Rising Expectations

Media and PR

How Best Western Uses Personalized Marketing to Improve Customer Emails

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.

Lucy Maher, Skift | 10 years ago

How Best Western Uses Personalized Marketing to Improve Customer Emails

Hotels

Best Western Makes Its Foray into the Urban Boutique Market

We've reached peak boutique. The market has become so muddled with major brands attaching their name to independent properties that consumers are more likely to book based on individual property or brand than any connection between the two.

Samantha Shankman, Skift | 10 years ago

Best Western Makes Its Foray into the Urban Boutique Market