AI in Travel

Today's edition of Skift's daily podcast looks at U.S. vaccine rules, Qantas’ new CEO, and VisitBritain’s AI-assisted campaign.

While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.

As luxury hotels struggle to hire and retain talent, a new north star sell is necessary. Turns out great luxury brands create an incredible, well-rounded style of leadership. The appeal of caring for people will always remain relevant, even as AI disruptions ripple through other industries.

How does AI change travel? How can these tools drive hotel efficiency, handle airline customer service, and reshape the way we search for and book travel? Skift dives deep into these discussions and more.

Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business…

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.

With the energy going into some of these travel planning assistants, how long before travel agents are out of jobs? Probably not tomorrow, but what about in a few years?

Is ChatGPT a gift or a threat to travel startups? Two travel insiders sit down to talk listeners through the possibilities.

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.

Based on the company's claims, Journera's product could answer travel company prayers for better connectivity — but as with any startup, the trick is getting potential clients to agree.