Articles tagged “air france”

Is there a tougher job in the airline industry than making Air France more nimble? It's an airline that prides itself on its systems and procedures. But to compete forcefully in the 21st century, an airline must take chances. Air France needs to be more, in that regard, like its Dutch sibling, KLM.

You may have seen Air France's new airline designed for millennials. But that's mostly a creation of marketers. Let's be honest. This is a lower-cost airline that needs to attract passengers of all ages if it's going to be successful.

Air France might need a low-cost airline. That part makes sense. But why is it trying so hard to attract millennials? Just offer cheap fares and reasonable service, and young people will fly your airline.

The big lesson here is that digital first is the future.

We believe that a partnership between Norwegian and Ryanair makes sense and could take off with few complications. But we don't believe converting long-term rivals to new friends is done easily in aviation. Still, if anyone could argue until this gets done, it would be O'Leary--with credit going to Willie Walsh. That alone is a remarkable thing.

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

The best travel ads this week dig at the heart of what travel is all about.

Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.

As long as you're not talking about corporate governance or labor unions, we are big fans of Air France.

If you're going to pay more, you expect more. These airlines really get that.