Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.
Testing NFC opens some possibilities, but any system that requires participants to buy new hardware, as opposed to using their existing device, faces adoption hurdles.
New redesigned cabins will soon become commonplace on global carriers making brand, cost and connections the primary decision makers. Since its redesign is necessary to compete, Air France's rollout can be considered obligation over innovation.