Skift Take

As long as you're not talking about corporate governance or labor unions, we are big fans of Air France.

Air France can’t manage to make sense of its massive labor challenges with pilots and other workers, but that doesn’t mean it can’t look great while it’s flailing.

The French carrier joins a long line of airlines from Air New Zealand to Virgin America that have turned the in-flight safety video into a fun branding opportunity.

In this case, Air France has a quartet of four young, fashionable women in stylish outfits who explain in both French and English the the safety features of the plane. The bateau tops and big books say “France” in a very obvious way, but it’s a thankful escape from Delta’s in-flight robot lady or United’s special message from CEO Jeff Smisek.


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Tags: air france, in-flight, safety

Photo credit: A still from the new Air France safety video. Air France

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