Air France-KLM CEO Touts His Millennial-Focused Airline That’s Really for Everyone
Photo Credit: Flight attendants at Air France's new low-cost sibling called Joon will have spunky uniforms. Air France-KLM
Skift Take
You may have seen Air France's new airline designed for millennials. But that's mostly a creation of marketers. Let's be honest. This is a lower-cost airline that needs to attract passengers of all ages if it's going to be successful.
When Air France's introduced its new lower-cost brand, Joon, over the summer, it promised the first airline designed for millennials, marketing it as a "fashion brand, a rooftop bar, an entertainment channel, a personal assistant," along with transportation.
Many bloggers and journalists mocked it. Gizmodo’s headline called it a “ridiculous airline for millennials” and poked fun at everything from the rooftop bar — “The bar does not seem to be on the roof of the airplane, but the plane itself will fly above all roofs" — to the entertainment channel, a standard system favored by airlines that don't want to install in-seat screens. The Telegraph called Joon, “France's bizarre new 'airline for millennials.'"
But in an interview last week in New York, Jean-Marc Janaillac, CEO of Air France-KLM, Air France's parent, described the startup slightly differently, saying the company created Joon less for travelers younger than 35, and more as an "economic necessity" to pro
