Articles tagged “air france”

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.
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Air France Appoints First Female CEO

Anne Rigail has the key task of trying to get the unions onside in order to avert further strike action. If she succeeds, the future looks good for Air France.