Articles tagged “advertising”

Mobile devices track not only where consumers go, but what they are thinking and reading. Glassmap’s technology allows small businesses to access all that data for over 2.5 million users.

With a new ad campaign coming up fast, the marketing corporation will likely be doing a bit of poaching of a successful, up-and-coming state tourism director who has the political savvy to handle Florida's big-league environment.

With its omnipresent Wi-Fi and spacious seats, Virgin America strives to be cool, and this Xerox commercial effectively emphasizes that brand message in a humorous way.

Room Key is trying to lure nonbookers at hotel chain websites, bring them to Room Key, and then pass them back to hotel websites to make their reservations. It's a very complicated journey, but these hotel-brand founders have considerable clout.

Google is going to ride the wave of criticism surrounding the iPhone’s inferior maps app for as long as possible, but that’s not stopping Apple’s sales and just seems to fuel their creative juices.

Bin ads are nothing new, but the TSA would be clever to get more airports working with advertisers to cut costs on security equipment. A Victoria's Secret sponsored backscatter X-ray machine anyone?

Kayak's advertising agency obviously knows more about commercials than we do. In 2010 a Kayak spot featured sexy Mandy cavorting on a pier while the latest ad features a crooner who's way past his prime. See one and done.

United’s new ad appeals to the growing number of fliers with few mileage points that hope to snag a free seat. But fliers should be aware that the claim is based on a single survey and only stands up when compared to U.S. carriers.

Air India hopes to cash in on their new offer giving companies the opportunity to essentially brand Air India aircraft by plastering their ads on aircraft, cabins, and even bag tags for guaranteed visibility.

Travelocity is sold on the durability of the Roaming Gnome, who outlived the Priceline Negotiator. We remain skeptical about whether the Gnome strikes the right chord with today's consumers.