Skift Take

Google is going to ride the wave of criticism surrounding the iPhone’s inferior maps app for as long as possible, but that’s not stopping Apple’s sales and just seems to fuel their creative juices.

Haters are always gonna hate. Especially in the mobile industry, where the race for market share is as cutthroat as ever.

Photo by Motorola Mobility.

Which is why I wasn’t surprised when, in the days leading up to the iPhone 5′s launch, a few of Apple’s largest competitors decided to go for the low blow.

Samsung, for example, essentially aired a redux version of its ads that ran with the launch of the iPhone 4S; Samsung’s new ad is a parody of the fervor surrounding each iPhone launch, depicting the scores of eager line-sitters waiting outside of Apple stores. Those holding the Galaxy S3, Samsung’s recent flagship Android smartphone, look down upon the Apple acolytes.


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Tags: advertising, apple, google, maps, smartphones

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