Haters are always gonna hate. Especially in the mobile industry, where the race for market share is as cutthroat as ever.

Photo by Motorola Mobility.

Which is why I wasn’t surprised when, in the days leading up to the iPhone 5′s launch, a few of Apple’s largest competitors decided to go for the low blow.

Samsung, for example, essentially aired a redux version of its ads that ran with the launch of the iPhone 4S; Samsung’s new ad is a parody of the fervor surrounding each iPhone launch, depicting the scores of eager line-sitters waiting outside of Apple stores. Those holding the Galaxy S3, Samsung’s recent flagship Android smartphone, look down upon the Apple acolytes.