Skift Take
Mobile devices track not only where consumers go, but what they are thinking and reading. Glassmap’s technology allows small businesses to access all that data for over 2.5 million users.
Glassmap, the YC-backed location startup launched at the beginning of the year as something of a “Find My Friends” app for Facebook users, is today introducing a new vertical for business customers. With the debut of “Glassmap Business Solutions“…retailers can take advantage of the technology Glassmap built in order to better target customers on an individualized basis.
The solution allows the businesses to build their own self-branded, consumer-facing application on top of Glassmap’s mobile technology platform. It’s essentially a white-labeling of everything that Glassmap has to offer. That includes “Relay,”…that locates users in real-time without the battery drain associated with other location-based mobile apps…and “Cerberus,” which determines what nearby information a user may be interested in (photos, events, etc.), and then uses that info to personalize its map-based interface.
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Tags: advertising, maps, mobile