Skift Take

With a new ad campaign coming up fast, the marketing corporation will likely be doing a bit of poaching of a successful, up-and-coming state tourism director who has the political savvy to handle Florida's big-league environment.


Chris Thompson worked on the Visit Florida campaign for 15 years. Photo by Mark D.

Visit Florida the state’s official tourism marketing corporation is looking to fill the position of President and CEO vacated when Chris Thompson was officially announced as Brand USA’s new President and CEO, effective Nov. 1.

Visit Florida will launch a new ad campaign in January, a Florida lifestyle television show on the Cooking Channel hosted by celebrity chef Emeril Lagasse, and a revamp of, and a multi-marketing platform for Viva Florida 500 to commemorate the state’s quincentennial in 2013.


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Tags: advertising, florida, labor

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