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Articles tagged “advertising”

Hotels

Google Set to Debut Its Most Disruptive Travel Product

Despite the mobile revolution, it is tough to believe that Google would make a game-changing bet on hotels and other suppliers over OTAs and metas when the latter two categories generally have much larger marketing budgets.

Dennis Schaal, Skift | 10 years ago

Google Set to Debut Its Most Disruptive Travel Product

Online Travel

Interview: Expedia’s CEO on the Transformation of Travel Booking

Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.

Dennis Schaal, Skift | 10 years ago

Interview: Expedia’s CEO on the Transformation of Travel Booking

Online Travel

Trivago Launches a Makeover Contest to ‘Fix’ Its Trivago Guy TV Pitchman

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Dennis Schaal, Skift | 10 years ago

Trivago Launches a Makeover Contest to ‘Fix’ Its Trivago Guy TV Pitchman

Hotels

HotelTonight Gets Inspirational With Instagram Advertising Campaign

Is HotelTonight's Instagram advertising campaign a baby step toward a TV blitz? Maybe the company isn't at that point yet, but there will be some lessons in what kind of return on investment HotelTonight gets in teaming with Instagram for the campaign.

Dennis Schaal, Skift | 10 years ago

HotelTonight Gets Inspirational With Instagram Advertising Campaign

Online Travel

Trivago’s Ad Pitchman: Creepy, Handsome or Just Effective?

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

Dennis Schaal, Skift | 10 years ago

Trivago’s Ad Pitchman: Creepy, Handsome or Just Effective?

Media and PR

TripAdvisor To Aggressively Spend on TV Advertising in Q3

I'll eat my hat. TripAdvisor's 2014 ad campaign appears to be performing well with a brand uplift in the France, the U.S. and Australia.

Dennis Schaal, Skift | 10 years ago

TripAdvisor To Aggressively Spend on TV Advertising in Q3

Media and PR

The 6-Year Evolution of Visit Houston’s Mixed Media Ad Campaign

There's no one formula for creating a lasting and impactful ad campaign, but Visit Houston's willingness to iterate on its concept and adopt to consumers' needs is pretty close.

Samantha Shankman, Skift | 10 years ago

The 6-Year Evolution of Visit Houston’s Mixed Media Ad Campaign

Business Travel

Trivago TV Advertisement Makes Pitch for Business Travelers

Regardless of what their companies want, lots of road warriors are booking their hotels and flights on leisure travel sites, and hotel-metasearch sites, if they develop certain tracking and reporting tools, could one day play an even larger role in business travel.

Dennis Schaal, Skift | 10 years ago

Trivago TV Advertisement Makes Pitch for Business Travelers

SkiftX

Best Travel Ads This Week: Flying Receives the Attention It Deserves

Rather than focus on the seats or the Wi-Fi, these airline ads focus on the in-flight experience from who you meet to what you see -- the aspect of air travel that truly make it a memorable experience.

Samantha Shankman, Skift | 10 years ago

Best Travel Ads This Week: Flying Receives the Attention It Deserves

Online Travel

Expedia Spends More on Search Than Any Other Booking Site in the U.S.

The top 10 U.S. travel advertisers in paid search in 2012 also filled out the top 10 in 2013, although their positions changed somewhat. This shows how difficult it is for travel startups and other companies that were not early adopters to break through and get their messages out to consumers.

Dennis Schaal, Skift | 10 years ago

Expedia Spends More on Search Than Any Other Booking Site in the U.S.