Articles tagged “advertising”

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

Hilton risked falling out of the cultural conversation as newer brands like Airbnb made a lot of noise. So the company has responded with new marketing tactics. One of them is putting hotel stays, rather than beaches or sunsets, upfront in its ads. Another tactic is to mock rentals.

Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to Google can't hurt.

You know travel is back when....arch rival tour operators G Adventures and Intrepid Travel have both unveiled new ad campaigns targeting commuters across London's transport systems. 

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

The Department of Tourism Philippine's newest video is the epitome of "talk about creative advertising" — performers mold their bodies into birds, mountains, waterfalls, and oceans to remind tourists that there are workers behind every tourism experience, and that they deserve recognition.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Ever wonder about the daunting challenge that Expedia Group CEO Peter Kern inherited from predecessors Dara Khosrowshahi and Mark Okertstrom when Kern took the chief executive spot under Barry Diller…

Snap claimed Etihad trimmed its "costs per flight search" four-fold using Snap's new dynamic travel ads, which is now rolled out globally.