Articles tagged “advertising”

Just look at their market caps — Booking Holdings $92.05 billion and Airbnb a humbling $77.8 billion.

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative…

United Airlines has earned a lot of goodwill in this pandemic, especially in being one of the first airlines to mandate vaccines for its employees months before a federal mandate…

Marriott's move to let advertisers reach its guests with Yahoo's help is really interesting. The hotel brand has a few great channels for brands to efficiently target travelers via its app and, eventually, its guestroom TVs.

In years past, Expedia has often talked about integrating its tech platforms or leveraging its massive data trove. Will it actually spur innovation this time around?

The vacation rental industry often touts the esprit de corps among industry lifers. Greeted with Booking.com ads for hosts at an Expedia partner conference in Sin City this week, Expedia officials weren't feeling that vibe.

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.

Outsiders figure out what's wrong with an industry and rightfully disrupt it. Then they learn that the disrupted industry does things a certain way for a reason. It doesn't mean Sonder's overall strategy is wrong, but that's a lesson it is learning.