Articles tagged “adventure travel”

The next generation of upscale soft adventure resorts are building out their experiential programming and content to offer more variety for a wider range of leisure and group clientele.

Young Chinese travelers increasingly want to connect with their adventurous sides as that market matures, but they're also bungee jumping, luging, and skiing to show-off cool photos on their social media profiles to prove they deserve attention and respect.

Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.

Adventure travelers say they would use travel agents and tour operators for their experience in knowing what destinations offer, but these findings question whether these travelers think travel agents and tour operators know exactly what they're looking for: an experience that is all their own.

This makes sense, you have to be knowledgable and have a skill set for most of these activities and a college education may help you develop those skills.

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.

The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery. Are you one of them? Understand the trend, download this free report.

Content marketing at its best. And we mean "douchebag" in the most lovable way possible. You'll see what we mean after you watch the film.

Adventure tourism has grown alongside a global uptick in travel so it's only logical that the future of the adventure travel market is largely dependent on whether activities and sports become popular among the growing number of tourists from China and India.