Interview: Abercrombie & Kent CEO on the Roots of Experiential Travel
Photo Credit: A photo of Abercrombie & Kent founder and CEO Geoffrey Kent. Abercrombie & Kent
Skift Take
Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.
The global growth of tourism, limitless access to information, and the democratization of travel media fueled by social media have led to an intense demand for deeper travel experiences.
Travel brands across all sectors are developing products that are more personalized, better aligned to local culture, and inspiring for consumers on a path of self discovery through travel.
However, long before Asian airlines touted local culture in international ads and hotels brought neighborhood coffee shops into their lobbies, Abercrombie & Kent was building experiential travel experiences for a sophisticated and affluent customer base.
Despite today’s mass interest in such experiences, Abercrombie & Kent founder and CEO Geoffrey Kent has maintained focus on his initial offering and customer type.
Where Kent has adapted the company's approach is in how he markets the adventure travel company’s tour packages, the company's response to global health and safety crises, and th
