Who’s to Say What Is Truly Authentic Travel?
Photo Credit: Visiting the local village "dairy" in a small town in Northern India. Skift / Rafat Ali
Skift Take
Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.
With contrived, packaged tourism losing its appeal, that begs the question: Who’s to say what is truly authentic travel? How much authenticity do today’s travelers want? How experiential or adventurous?
And how can travel marketers differentiate their product as more experiential experiences amid an increasingly crowded travel landscape?
Note: Below is an extract from our brand new FRE
