Inside the Mind of an Average Adventure Traveler
Photo Credit: A man hang glides through Yosemite National Park. Photo aken via GoPro camera. Flickr / Department of the Interior
Skift Take
Adventure tourism has grown alongside a global uptick in travel so it's only logical that the future of the adventure travel market is largely dependent on whether activities and sports become popular among the growing number of tourists from China and India.
Given the choice between paragliding over a Hawaiian volcano or having a BBQ on the beach with locals, which would you pick? The former is becoming more popular with tourists than ever before.
The adventure travel market in the Americas and Europe experienced a surprising jump from a market estimated at $89 billion in 2009 to $263 billion in 2013, according to Adventure Tourism Market Study 2013, produced by The George Washington University and the Adventure Travel Trade Association.
Adventure travelers are categorized in the study as those travelers that selected h
