Articles tagged “accor”

WeWork and IWG will vie for an “asset light” future to recover after the pandemic. And with that, branding becomes even more important in the world of work.

In Skift's top travel stories this week, IHG is launching its 17th brand, global consultancies will cut business travel spend, Oyo edged toward an initial public offering, and British Airways' parent grew its startup accelerator during the pandemic.

Accor has plenty of opportunities to transform itself into more of a lifestyle brand, but every one of its competitors is playing this strategy to some degree. Finding a way to stand out is easier said than done.

If Accor can go from billion-dollar losses to profitability in a matter of months, Marriott shareholders should expect plenty of financial gains and optimism on Tuesday's earnings call.

It’s a little early to call this a rebound, but Accor finally has some wind in its sails as far as recovery numbers go. Now it just needs to hold onto some level of the momentum heading into the fall.

In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.

Profitability is possible, but there won’t be massive financial windfalls to report this week. Investors will still expect at least some sign the leisure-led recovery is benefitting these global hotel companies — especially amid the rise of new variants.

In this video from Skift's Hospitality & Marketing Summit, we hear from Accor CMO, Steven Taylor, and Skift President, Carolyn Kremins who discuss how the group is evolving its mission and services to cater to customers in an industry, reborn. 

Accor's push into the Middle East is a needed shot in the arm for the region's tepid pace of hotel development. But success hinges on mega-projects and events in markets like the United Arab Emirates and Saudi Arabia actually panning out.

In Skift's top stories this week, Hawaii's domestic U.S. tourism roared back, Accor's CEO said the biggest hotel investment bargains are yet to come, and HomeToGo could go public in a blank-check-company deal.