Articles tagged “accor”

In this video from Skift's Hospitality & Marketing Summit, we hear from Accor CMO, Steven Taylor, and Skift President, Carolyn Kremins who discuss how the group is evolving its mission and services to cater to customers in an industry, reborn. 

Accor's push into the Middle East is a needed shot in the arm for the region's tepid pace of hotel development. But success hinges on mega-projects and events in markets like the United Arab Emirates and Saudi Arabia actually panning out.

In Skift's top stories this week, Hawaii's domestic U.S. tourism roared back, Accor's CEO said the biggest hotel investment bargains are yet to come, and HomeToGo could go public in a blank-check-company deal.

Summer travel demand is a much-needed boost to struggling hotels, but we want to hear recovery strategies beyond the next three months. Leisure travel demand doesn’t benefit everyone, so how does the entire industry advance? Find out at next week’s Skift Hospitality & Marketing Summit.

Big, global hotel companies weren’t exactly pandemic success stories. However, they still want to market the notion there is more value in a global network than going it alone as an independent operator. Getting left out of the expected summer travel boom is what it will take for smaller operators to accept that logic.

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

A new study from the USC Marshall School of Business is probably not what most people want to hear, especially those travel and hospitality businesses investing for permanent change.

Huazhu's massive one-month jump in revenue should be a giant jolt of optimism for hotel owners in struggling markets. People really do want to travel and book hotel stays once they get the all-clear on health and safety.

Lifestyle hotels come in many forms, with some focused more on the hip and trendy while, others like Hilton see it as an opportunity to scale up more experiential and food-focused properties around the world. Long story short: we still don't have a textbook definition for what a lifestyle hotel actually is.

In travel news this week, we looked at the potential impact of SPACs on the short-term rental sector, the big business of navigating travel risks and travel visas now, the long-awaited arrival of JetBlue London flights, and what the late Anthony Bourdain can teach us about travel's recovery.