The hotel giant is quietly tip-toeing its way across Europe, but a hospitality slant may prove to be a weakness rather than a strength.
Future of Work
As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. Read Skift’s ongoing coverage of this shift in business travel behavior through the lens of both brands and consumers.
Join Us at Skift Global Forum in NYC September 21-23Accor has been rolling out its Wojo Spots — effectively a secure Wifi connection and a plug — across the group's brands, including Ibis and Adagio, for several months. But on September 1 it expanded deeper into Europe. "What we’re doing with the German Accor team is transforming meeting rooms and offices, and in Austria as well," Bensimon added. Playing Catch Up The stadium publicity stunt was likely needed to shake up mindsets in what is a conservative country. "Culturally, management likes to have their teams close to them, physically speaking," said IWG's Christophe Burckart, managing director, Regus France, Monaco and North Africa. "France is c