The hotel giant is quietly tip-toeing its way across Europe, but a hospitality slant may prove to be a weakness rather than a strength.
Future of Work
Editor’s Note: Skift Future of Work briefing is available exclusively every Friday.
As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. How will travel managers respond to new patterns of employee mobility? What role will hotels play in catering to distributed workforces and distributed meetings? Can destinations, and airlines, capitalize on the anticipated boom in digital nomads? Does the coming future of work increase or decrease the travel spend?