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Sponsored
Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

AccorHotels + Skift

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

2 weeks ago

Sponsored
How to Win at Travel Marketing in the Age of Google and Expedia

How to Win at Travel Marketing in the Age of Google and Expedia

Tinyclues + Skift

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

2 weeks ago

Sponsored
Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

2 weeks ago

Sponsored
The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

Conversant + Skift

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

3 weeks ago

Sponsored
Behind the Shift From Destination Marketing to Destination Management

Behind the Shift From Destination Marketing to Destination Management

VisitDallas + Skift

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

3 weeks ago

Sponsored
How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

How Japan Is Transforming Its Visitor Economy for the Next Wave of Tourism

Japan National Tourism Organization + Skift

Japan has grand ambitions to bring more than 40 million visitors to the country by 2020, and 60 million by 2030. But the country isn’t just dreaming big, it’s acting big too. Thanks to a concerted country-wide push by tourism officials and local business leaders to transform the Japanese tourism economy, the country seems on track to achieve this vision.

4 weeks ago

Sponsored
Midsize Cities Embrace Transformative Placemaking

Midsize Cities Embrace Transformative Placemaking

Abu Dhabi Convention Bureau + Skift

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

4 weeks ago

Sponsored
Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

1 month ago

Sponsored
How Hyatt Is Taking Steps to Incorporate Wellness Into Every Aspect of Its Business

How Hyatt Is Taking Steps to Incorporate Wellness Into Every Aspect of Its Business

Hyatt + Skift

With so many hospitality brands jumping on the wellness bandwagon today, the companies that are actually going to resonate with customers are those that create true opportunities for customers to enhance their well-being.

1 month ago

Sponsored
New Science Says Meeting Planners Should Embrace Unorthodox Venues and Experiences

New Science Says Meeting Planners Should Embrace Unorthodox Venues and Experiences

Monterey County Convention and Visitors Bureau + Skift

New scientific research links getting out of your comfort zone with increased creativity. For meeting planners looking for the next big thing, that means smaller-scale venues and unexpected destinations should be top of mind.

2 months ago

Sponsored
New Skift Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

New Skift Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

Cvent + Skift

Hotel operators chasing additional meetings and events business need to understand the mindset of today’s planners, embrace new communications tools, and create dynamic, inventive experiences. A tall order? Not once you’re armed with these actionable takeaways.

2 months ago

Sponsored
How Travel Brands Can Take Control of Customers’ Travel Booking Experience

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Switchfly + Skift

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

2 months ago