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Online Travel

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency
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Travel Technology

New Report: Evaluating Membership-Based Loyalty Programs

More and more loyalty programs are competing for attention, and not just from travel companies. A new survey from iSeatz offers insights into the travel and lifestyle rewards offered by membership-based organizations.

New Report: Evaluating Membership-Based Loyalty Programs
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Travel Technology

How Travel Brands Can Turn Customer Data Into More Direct Bookings

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

How Travel Brands Can Turn Customer Data Into More Direct Bookings
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Hotels

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
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Travel Technology

New Report: Reimagining Loyalty to Engage Today’s Consumers

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

New Report: Reimagining Loyalty to Engage Today’s Consumers
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Hotels

NEOM Reveals 3 Habitas Hotels at Its New Leyja Destination

NEOM has announced a strategic partnership with hospitality group Our Habitas, introducing three flagship properties at its newly launched valley destination.

NEOM Reveals 3 Habitas Hotels at Its New Leyja Destination
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Tourism

What’s Next For Tourism in Saudi Arabia

In the final Skift Travel Spotlight dispatch from World Travel Market in London, Skift speaks with Niall Gibbons, NEOM's Head of Tourism, about what’s on the horizon for travel and tourism in Saudi Arabia.

What’s Next For Tourism in Saudi Arabia
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Tourism

The State of Tourism Investment in Saudi Arabia

Saudi Arabia is investing billions into its tourism ecosystem. How can partners get involved? In this episode of the Skift Travel Spotlight podcast, executives from Riyadh Air and Dida Travel discuss investments in the nation’s travel infrastructure.

The State of Tourism Investment in Saudi Arabia
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Tourism

Inside Saudi Arabia’s Tourism Ambitions

Saudi Arabia wants to welcome 150 million visitors by 2030. In the first episode of a new limited-series podcast, Skift speaks with Saudi Tourism Authority’s Hazim Al-Hazmi about the marketing strategy helping make this happen.

Inside Saudi Arabia’s Tourism Ambitions
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Tourism

Announcing the Skift Travel Spotlight Podcast

Saudi Arabia’s tourism sector is moving from vision to reality. Skift is exploring this journey in a new limited-series podcast, The Skift Travel Spotlight: The Future of Tourism in Saudi Arabia.

Announcing the Skift Travel Spotlight Podcast