As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

In this video from Skift Aviation Forum 2024, Ganesh Jayaram, chief digital and information officer of American Airlines, takes the stage to discuss the airline's digital transformation strategy, how it leverages technology to enhance operations, improve customer experiences, and drive innovation in a rapidly evolving industry.

In this video from Skift Aviation Forum 2024, we hear from Sean Donohue, CEO of Dallas Fort Worth International Airport, about the airport’s substantial role in the region’s growth and its strategic vision for the future after 50 years of aviation excellence.

Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.

While becoming a popular destination may benefit local economies, overtourism also comes with environmental and cultural downsides. Spain’s various regions demonstrate unique ways to simultaneously inspire growth and prioritize sustainability, modeling the future of responsible tourism in one of the most visited regions in the world.

By hitting the sweet spot between upscale design-led properties and budget-friendly accommodation, Rove Hotels has created a unique niche in the region’s lifestyle hospitality segment by focusing on sustainability, community, and a fresh, innovative approach.

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.