Skift Originals

Skift Global Forum 2020 will truly live up to its promise of being global — and affordable — as an online conference, discussing and deciphering the recovery of our industry in 2021 and beyond.

Twenty-four percent of Americans traveled in May, up from 19 percent in April. However, a full travel recovery might take a very long time as more consumers start to realize Covid-19 is a longer-term battle.

We're announcing a virtual event focused on design and innovation later this fall.

Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.

This candid snapshot reveals how some corporations are already starting to rethink travel, and the shape of things to come.

What’s on consumers’ mind now about traveling on the other side of the pandemic? Skift Research’s third monthly travel tracker report attempts to find the answers.

The global Covid-19 crisis is one of the greatest challenges the travel industry has ever faced. As we enter a new phase of recovery planning, Skift will present its tentpole European event -- Skift Forum Europe -- as an online conference to provide a rapid response and a platform for travel leaders to share ideas on June 30.

What will travel look like on the other side of the pandemic? Skift Research’s monthly travel tracker looks into consumer’s changing attitudes about travel when they start to travel again.

In response to the global crisis and its effect on travel, Skift has launched a series of online summits to provide tactical ideas, critical analysis, and perspectives on the solutions needed in this time. Each online summit will focus on a unique sector within travel, featuring Skift editors in conversation with industry leaders, all sharing their perspectives on “Travel’s Path Forward.”

Global trade show cancellations have eclipsed the 500 mark, causing a major economic impact on the events industry. All eyes are now turning to event tech to connect audiences and help companies track the status of their own meetings.