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Online Travel News

These articles delve into the latest trends, technologies, and strategies that are shaping the online booking landscape, ensuring that industry insiders stay informed and prepared for change. These stories cover essential topics such as the development of innovative booking platforms, the role of artificial intelligence and machine learning in personalizing travel options, and the impact of mobile technology on customer behavior. Additionally, the news stories highlight the growing importance of user-generated content and reviews in shaping consumer decisions, and the role of social media in the online travel booking ecosystem. Skift’s stories examine the competitive landscape and offer insights into the successes and challenges faced by major online travel agencies (OTAs), startups, and traditional travel companies transitioning to the digital space.

Media and PR

New Orleans picks Dentsu for marketing push after 10+ years with local agency

New Orleans has yet to come up with a compelling, post-Katrina story to tell potential visitors. It's up to Dentsu to come up with one that doesn't use pity or Mardi Gras to bring in the crowds.

Online Travel

Kayak considering bigger IPO with price range increase

You'd think Kayak might take a more conservative approach on pricing after the Facebook swoon, but a cork-popping $1 billion valuation maybe within Kayak's grasp and it has waited so long for this day.

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Media and PR

Qantas tries to drive social booking through its new site Hooroo

At least Hooroo is chasing current trends rather than last year's. Qantas' well-designed site engages consumers with Pinterest-inspired glossy images that you can easily click for an article or to book via TripAdvisor.

Media and PR

Why non-app and human filmmaker Woody Allen is an excellent inspirational trip planner

He may never inspire you to take a trip to Los Angeles, but Woody Allen is driving tourists to Barcelona, Rome, Paris, and London.

Online Travel

Foursquare gives businesses a better way to communicate with check-in addicts

Crowley & co. may be able to turn this communication between merchant and loyal customer into a product they can monetize that won't anger anyone.

Online Travel

So you’re a travel startup with lots of questions …

Not a bad idea by OpenTravel, although it would be ironic if co-sponsor Sabre imparts advice to startups when it has tried to crush at least a couple that stood in its way.

Online Travel

Social media power users can turn activity into loyalty points at MGM Resorts

Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.

Online Travel

How newlyweds can let others help bankroll their honeymoons

Wanderable's travel-gift registry for honeymooners may be just the ticket: There is a market for newlyweds wanting to travel a different path.

Airlines

Location tracking software maps passengers mid-flight

Skyhook, a location data provider for apps, can now track users while flying. How about connecting this with Uber to have a car waiting at the airport?

Business Travel

Fare-tracker Yapta’s new CEO to target corporate market rather than consumers

Yapta's push into the corporate market is a no-brainer as it can provide a valuable service for large corporations which don't have such tools of their own.