Skift Take

Crowley & co. may be able to turn this communication between merchant and loyal customer into a product they can monetize that won't anger anyone.

Foursquare recently redesigned its app to focus less on the act of checking in and more on an activity feed of what is going on around you. The goal is to be the best, most personalized guide to any city or neighborhood. Today it’s giving the nearly one million merchants who have claimed their venues on Foursquare a way to communicate with their best customers in real time, by letting them post what is calls local updates into the feeds of their loyal patrons.

Uncover the next wave of innovation in travel.
June 4 in New York City
See Who's Coming

Have a confidential tip for Skift? Get in touch

Tags: foursquare, local, social media

Up Next

Loading next stories